I’ve lived several lives, and every one of them shows up in the work.
I’m a natural writer. I graduated university in 2009 during a recession and started freelancing to create my own path forward. My real introduction to storytelling came earlier, in college, during an internship at Gems 105.9 radio station. I thought I would hate it. I ended up staying in it.
Nothing in my life has ever come easy. I’ve had to build from scratch, create opportunities where none existed, and learn how to make things work in environments not designed for me. After my postgraduate degree, I moved deeper into PR, where I saw the gap clearly — journalism and communication were evolving, but businesses still needed structure, clarity, and strategy to actually grow.
When social media became “marketing,” things got noisy. Everyone was doing everything, and strategy started to blur. I worked differently. I built deeper.
I’m really good at building unforgettable brands. I shape the systems, storytelling, marketing, and direction that make brands stick long after the campaign ends. That’s where Crafted by Dawn comes in.
Crafted by Dawn is home. It’s thoughtful, intentional work built to pour into you and your business. Clients usually come in overwhelmed and unsure. They leave clear, aligned, and often surprised by how much finally makes sense.
